About Fernando Business & Professional Profile.
Meet Fernando (Chino) Zenteno
Fernando Zenteno with a background in Hotel & Tourism and over 25 years of experience, he specialize in cruise industry development, destination marketing, and port tourism strategy across Mexico’s Pacific coast.
He currently serve as President of the Mexican Riviera & Baja Cruise Ship Route Board, leading destination alliances between Ensenada, Cabo, Mazatlán, and Vallarta. his career includes senior advisory roles with the tourism boards of Sinaloa and Baja Sur, as well as representing the Mazatlán Grand Aquarium as Cruise Industry Advisor & Ambassador.
Throughout his career, he worked closely with government agencies, private investors, and port operators to enhance cruise logistics, infrastructure, advertisement, hospitality integration, and sustainable tourism growth. Also support cruise supply chain initiatives through partnerships like Café Azul in Mexican Pacific and provide development consulting for ports, marinas, , helipads and Base Operator (FBO) facilities via ECOPORTS.
In addition, contribuye to the aerial tourism sector as Chief Commercial Officer of Fly Cabo & Baja Air, offering premium charter and emergency services for high-end travelers.
Core Skills & Expertise
- Cruise Industry Development
- Destination Marketing & Branding
- Port & Maritime Tourism Strategy
- Tourism Infrastructure Planning
- Intergovernmental & Private Sector Relations
- Strategic Partnerships & Stakeholder Engagement
- Sustainable Tourism Development Projects.
Key Alliances in Tourism, Aviation, and Cruise Development
Owned Businesses & Trusted Alliances
